• Fresh, straight from the plant
  • Organic, not treated
  • From healthy soil/environment
  • Whole, the closest to its natural state possible and the least spoilt during preparation
  • Sustainable sourced, and if wild caught animal also
  • Ethically farmed, e.g. outside on fresh air/grass, without antibiotics and hormones or any other creative methods to go around nature in the name of profitability



Inspiring links (might need a little tweak here and there…): A proper Italian knows how to cook even from water!! 🙂 (not sure why it’s spelt with an extra “c” though…)